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Independent music (also commonly known as indie music, or simply indie) is a broad style of music characterized by creative freedom, low budgets, and a do-it-yourself approach to music creation. It originated from the liberties afforded by independent record labels. Indie music describes a number of related styles, but generally refers to guitar-oriented music that deviates from mainstream conventions. There are a number of of independent music which combine its characteristics with other genres, such as , , , and indie electronic. Additionally, in certain circles, the term indie has taken on a definition entirely based on the typical sound of independent music in the 1980s, losing its connection to production style.

The origins of independent music lie in the early distribution of private press albums from the 1960s–1970s as well as late '70s British independent record labels, from the early alternative music scene such as Rough Trade, , Industrial Records and , which later contributed to the development of music. released the influential compilation album C86 in 1986, which helped define . American independent music first emerged in the 1980s, and was spread via , which led to the term . Styles that evolved out of indie music and reached wide commercial success in the 1990s include (Nirvana, and (Blur, Pulp, and Oasis). In the 21st century, due to the internet, indie music saw a global spread in popularity, as music fans were no longer dependent on physical publications to find new music.

Independent record labels, important to the development of indie music, are characterized by their smaller operations, lower funding, and greater creative control as compared to . Independent labels use a variety of methods of distribution, with the label generally owning the copyright for the sound recording. They generally give smaller advances, or sometimes no advance, and some may offer higher royalty splits than major labels.


Characteristics
Although "indie" was first used to described music released on independent record labels, the term grew to describe a specific sound because of the creative freedom of its initial bands and artists. A defining characteristic of indie music is that artists retain much more creative control over their music as compared to major labels. Bands often have small budgets, and employ a do-it-yourself ethos which influences their sound. Indie music generally represents guitar-oriented music which strays away from commercial conventions. It often features lyrics that are earnest and emotive, with many cultural and sociopolitical references. Many artists signed to major labels have retained creative control and are still considered indie artists.


History

Origins of independent labels
Independent labels have a long history of promoting developments in popular music, stretching back to the post-war period in the United States, particularly in genres overlooked by major labels.

During the 1940s–1950s, labels such as King Records, , and Rogan, Johnny (1992) "Introduction" in The Guinness Who's Who of Indie and New Wave Music, Guinness Publishing, played a crucial role in the development of , rhythm and blues, and early rock and roll, which were initially sidelined by the majors and were also responsible for pioneering both musical innovation and production techniques that major labels would later emulate, with being the first label to make recordings in stereo, while and introduced and makeshift . Additionally, independent labels were often the only platforms available for marginalized artists in America at the time, which included many Black musicians, as viable mediums to release and distribute their work.

By the 1960s, several British producers and artists launched independent labels as outlets for their work and artists they liked (Triumph Records), Andrew Loog Oldham (Immediate Records), Chris Wright with Terry Ellis (Chrysalis Records) and Larry Page (Page One Records).Rogan, Johnny (1992). "Introduction" in The Guinness Who's Who of Indie and New Wave Music. Guinness Publishing.Crépon, Pierre. "Wire Playlist: Musician-Owned Record Labels in Jazz in the 1940s–60s", The Wire, July 2020. Independent labels gained further prominence in the American 1960s underground music scene such as and International Artists. Other independent labels included those in Germany's like 's own label Kling Klang Records as well as , Brain, and .

Prior to the late 1970s, major record companies held so much power that independent labels struggled to establish themselves. During this time, some popular artists formed their own labels, such as ' , 's and , as well as the Rolling Stones' Rolling Stones Records and 's Grateful Dead Records. However, these ventures often failed commercially or were eventually absorbed by major labels, until the launch of new labels like .

However, this dynamic began to change in 1979 when Rough Trade released the album Inflammable Material by Stiff Little Fingers which went on to be the first independently-released album to sell over 100,000 copies. This success sparked major record companies' interest in independent music and by the end of the decade, the establishment of the UK indie charts signaled the growing popularity of the movement. The documentary Do it Yourself: The Story of Rough Trade stated that "when Rough Trade began in 1976 there were about a dozen independent labels in Britain, by the end of the decade there were over 800."Wilson, Chris (13 March 2009). Do it Yourself: The Story of Rough Trade (Television production). Other notable early indie labels include , 4AD, and .


Emergence as a style
During the era, the number of independent labels grew as they became integral to the early years of punk rock musical distribution, as seen with Beserkley Records in the US, who put out the debut album of the Modern Lovers which was recorded years earlier. In the UK, independent label released the first UK punk single "" by the Damned. In , Brisbane band the Saints had their first punk release outside the US, "(I'm) Stranded", on their own "Fatal Records" label.Lazell, Barry (1997). Indie Hits 1980–1989. Cherry Red Books. .

By 1977, -band released , which alongside the Desperate Bicycles early singles showed listeners how to produce and distribute their own records independently at very low cost, inspiring a wave of DIY punk bands like , 'O' Level, and Television Personalities who helped popularize independent rock releases. Distribution was further improved with the establishment of 'The Cartel', an association of companies like and Rough Trade Records who would take the releases from these small labels and get them into nationwide.

In the late 1970s, certain UK independent labels (such as Rough Trade, , , and ) contributed to the emergence of a distinct musical style found in indie music, which was influenced by and new wave. Important albums that contributed to this style include 's Unknown Pleasures (1979) and 's Speak & Spell (1981). Released on Rough Trade, Inflammable Material (1979) was the first independently-released album to sell over 100,000 copies. By the 1980s, the band , signed with Rough Trade, "came to exemplify indie both musically and culturally" according to The Conversation. The Smith's authentic sound contrasted with the common highly produced of the time.

The UK Indie Chart was first compiled in 1980, and independent distribution became better organized from the late 1970s onward. In 1986, released the compilation album C86, which was influential to the development of indie music.. In the United States, independent music was first spread by in the 1980s by and thus dubbed (also later termed and ). Defining American albums of this era include (1988) and Pixies' Doolittle (1989).

However, unlike the UK, this music was not referred to as "indie" until the 2000s. Indie music reached wide commercial success in the 1990s, especially with bands like Blur, Pulp, and Oasis. As well, American grunge bands like Nirvana, , and the Smashing Pumpkins received mainstream success. In 1991, the added an Alternative section to its awards ceremony, for "non-traditional forms" existing "outside of the mainstream music consciousness".


21st century
The 's ease of spreading information influenced indie music's popularization in the United States and global spread. Music fans no longer relied on publications or magazines to hear about new artists. At the beginning of the 21st century, the term indie came to describe a number of related but distinct subgenres. One example is , a stripped-back approach to , as seen in or 's first album, For Emma, Forever Ago. Widely popular bands of this era include and . By this time, the term indie had transcended the definition of solely independently released music, and came to represent a "general resistance to popular and mainstream culture, evoking realism, independence and authenticity".


Independent record labels
An independent record label is one that operates outside of the funding and creative control of major record labels. Independent labels generally have greater creative freedom, at the cost of smaller budgets and personnel. They are often able to support artists working in niche styles of music, and rely heavily on personal networking, or word of mouth, to expose their acts. Indie labels are usually small operations, with almost no outside assistance and run out of tiny offices. Some artists choose to go from an independent label to a major label if given the opportunity, as major labels have considerably more power and financial means to promote and distribute products, sometimes increasing the chances of greater success.


Distribution
There are a few ways an independent label may go about distributing its music. Some independent labels are owned by major labels, who carry out the distribution for them. Other labels instead go through independent distributors. Many current artists use their own resources to produce, record, market and release music through , , and other streaming platforms with in a direct, do-it-yourself manner allowing creative distribution. There is the potential for artists to gain large numbers of streams on Spotify if their music is included in certain popular playlists or has gained traction on .

For both independent and major labels, the label generally owns the copyright to the sound recording. Artists who maintain their copyrights usually must sacrifice other parts of their deal, and must give the label a temporary license to the recordings.


Contracts
An advance is a pre-payment of royalties from the label for the artist to record the album; it is paid back through the album's royalties. Independent labels generally give out much smaller advances than major labels, if any. Additionally, some independent labels will cover an album's recording costs instead of proving a set dollar amount as an advance. One advantage of smaller advances is that artists have less to pay back, and therefore can begin to profit quicker.

There are a number of ways that an independent label may structure their contract. Some independent labels have contracts that are essentially equivalent to major label deals. On a major label, a typical royalty rate (what the artist takes) is 13% to 16%; however, some independent labels offer 50-50 splits, which functions more as a partnership. One issue is that artists often forgo their in 50-50 deals, and it can be more difficult to recoup the advance, meaning it takes longer to turn a profit. Some labels forgo a formal contract altogether, and their deals include few restrictions.


Styles
Independent music is a broad category that is made up of distinct subgenres with influences from various other genres.


Indie pop
is a style of pop music that originally grew out of British in the late 1970s. Indie pop was one of the first independent music genres, and was initially synonymous with "indie". Indie pop is characterized by a focus on , arrangements, and , with less angst and distortion as compared to . It features the homemade intimacy commonly found in independent music. Notable subgenres include , which adds lush , and , which features "primitive simplicity".


Indie rock
(also referred to as simply "indie") is a style of and is one of the most popular independent music genres. It originally grew out of the , , and independent movements of the 1980s, with local scenes emerging in many American cities and . The New Zealand of the 1970s and 80s was also influential in indie rock's development. By the 1990s, indie rock had separated from alternative rock and gained popularity in the mainstream, pushed along by the popularity of Seattle's scene, especially Nirvana. Notable artists of the 2000s included , Yeah Yeah Yeahs, and the , while some of the 2010s included the 1975 and . Indie rock went onto inspire a multitude of subgenres and derivative styles, such as , , , , , and more.


Indie folk
is a style of which originated in the 1990s with artists like and . The genre grew from traditional and contemporary folk, but took a distinctly independent approach inspired by indie rock. The genre gained further popularity and support in the 2000s from labels such as Saddle Creek, , and . Notable 21st century indie folk artists include , , Great Lake Swimmers, , and . Indie folk is distinguished by its – and often consists of just vocals and – although some artists experiment with more diverse instrumentation. As well, indie folk artists are often singer-songwriters.


Indie electronic
, also known as indietronica, is a broad categorization of music that combines independent and styles. It is not considered a scene or movement, and often combines influences from a variety of genres. It has origins in the 1990s, with artists like , , and Disco Inferno contributing to the style. Indietronica largely grew in popularity in the 2000s, with the rising accessibility to and software synthesizers. Influential artists of this era include , , and the Postal Service. Some 2010s artists achieved wider success with their music, for example, James Blake and . Indietronica artists usually release their music on independent labels, with examples including , Warp, and Ghostly International.


See also
  • Underground music
  • Indie music scenes
  • Independent record label
  • Music recording sales certification
  • Lists of record labels
  • List of largest music deals


Sources

Further reading

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